What is it?

Ingredient branding is a proven way for manufacturers, brand owners and retailers to benefit by jointly communicating the advantages of using an innovative ingredient in their product or packaging. The promotion of such an ingredient helps customers and consumers make thoughtful and informed decisions about the value of their purchases.

Here’s an example: NatureWorks® polymer is a “brand” of resin made from a 100% annually renewable resource. By definition it is an ingredient since NatureWorks LLC makes the base resin but does not manufacture any finished goods – items such as packaging, containers, bottles, films, cards and fibers.

Manufacturers, brand owners and retailers, knowing consumers are asking for and purchasing products that are innovative, better for the environment and more socially responsible, will discover value in their association with NatureWorks® polymer. The materials provided on this website will help in this process.